Zune HD To Cost Less Than "Similar" iPod?

$250 to $280 is the current MSRP for the 16 gig Zune HD (according to Crunchgear). Also worth noting - the same iPod Touch (without all the cool stuff) retails for $300.

This is an interesting approach for Microsoft. To this point, they've always priced the Zune about the same as the iPod (however channels like Woot have offered fascinating alternatives).

What has changed - or is Crunchgear misinformed?

Do you think this new pricing strategy for Microsoft will help sales of the Zune HD?