What Is The "More" Button In The Zune HD Video Shots?

So, the (official) pictures we've seen floating around the Internet of the Zune HD all have this "More" option. You only see half of it (on both the Black and Metallic versions).

We here at Zune HD are really curious at to what that link is all about.

What could there possibly be in the "More" area of the Zune?

Any ideas?

You will notice, the "More" button is not in the Zune HD hands on video popular at YouTube.com right now. Was this perhaps something they just put on the publicity shots as a placeholder?