Microsoft Hires A New Hot Ad Agency - Will It Help Zune?

Yes, we here at ZuneLuv.com read the Economist. A recent article from the print edition explains how Microsoft has hired Crispin Porter + Bogusky (hot new ad agency) to take over their marketing.

If you've read any of our past postings, you know that we've been less than impressed by the ad machine behind Zune. From the downright silly to the this just doesn't work guys, the marketing of our favorite little media player has left much to be desired.

Zune isn't specifically mentioned in the article but as we know Microsoft is putting a big push on the Zune, we can pretty much guarantee Zune will be part of it.

So, since we know Crispin Porter + Bogusky read this blog, how would you improve the marketing of the Microsoft Zune?