In the category of stuff we didn't see coming comes an article from PC World on a new "advertising service" that can be tied into the Zune.

Basically, in short, they've added the ability (or have at least conceptualized it) for bigger advertisers to have a presence in the Zune Marketplace.

The example given is a scenario where "Doritos" sponsors a music event. By "friending" Doritos on your Zune, you can get content, games, etc. to your player - all sponsored by Doritos.

It's a fascinating idea, read the piece.

Would you "friend" an advertiser on Zune to get free stuff?

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