As reported in SFGate.com, Hitwise has claimed a 299% increase in Zune.net traffic this Christmas over last. Also interesting of note is that no jump for iTunes has been reported. Obviously, iTunes has the dominant traffic in this arena but fascinating none the less.

How did ZuneLuv.com traffic do on Christmas? We saw 590 uniques Christmas 2006 and 4692 uniques Christmas 2007. That's a 841% increase. Part of it is we're getting bigger as a site but on Christmas Eve, the traffic was only 1564 uniques - 1373 the day before. The increase, no matter how you look at it, is considerable.

WebProNews points out some numbers on the iTunes v Zune traffic numbers. According to them, Hitwise stated "iTunes remained the predominant download site with a market share over 6 times larger than Zune.net."

If you consider the 100 million iPods to 1 million Zunes number we keep hearing batted around, these are impressive numbers indeed.

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