September 11, 2006

BREAKING … Microsoft Zune(firmware 0.9 beta) Hit Hundreds of Podcasts Yesterday! Will Zune Actually PodCatch?

I just might be feeling the luv.

Update: It Ain't Happening At Launch

Thanks TechCasts Weekly for starting this hunt …

Fact: Yesterday, September 10, 2006, Microsoft Zune(firmware 0.9 beta) hit 200+ Podcast feeds.

Where do I get this stat? Rick Klau, VP Business Development at Feedburner.

And yes, I have permission to quote him.

If this is a hoax, someone is trying pretty hard to pull it off. I'm getting very close to believing this is real. Of course, a few questions come up:

  • Zune is supposed to hit the stores on 11/14, just a little over a few months away. These things have to be in production by now. Is Zune in production with beta software? Is Zune firmware upgradable?
  • Could this be something Microsoft is trying that ain't in the 11/14 release? How much would that stink?
  • Why the secrecy with what Zune has/doesn't have? Is Microsoft trying to copy Apple's secrecy motif? Do they know something about Apple's announcement tomorrow that "changes things?"
  • How long can an FM broadcastin', Wifi Podcatchin', battery operated, first generation "iPod Killer" last on a single charge?

    • Inside info? Post is here. We'll keep your confidence.

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Filed under Deconstructing Zune, Microsoft, Zune Dreaming by Team Zune Luv

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  • I may be incorrect but I believe, from the FCC filing, that the first Zune player will not have an FM transmitter. I believe though that it will have an FM receiver.

    So it'll play FM, but won't be able to transmit to your car stereo, for example.

    I guess it's all conjecture until Bill Gates pulls the covers back a little more. (Ouch, did I really say that?)
  • Ben
    Any successful viral marketing campaign has an element of mystery or confusion to hook people in. Microsoft are doing well with it. :P
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