Now, the Zune DRM Thing Gets Interesting … PlaysForSure Won't Let Us Reach for the Stars?

From my new favorite Zune site - Zunemax.com:

It would seem that this platform would offer users the ability to not only buy and share content but to also facilitate sales of user generated content as well. As we can determine it seems this DRM would not only allow a user to purchase and listen to content via the standard music service but in addition an artist would have the ability to create and sell their own content through the same service in a user to user fashion facilitated by the DRM and accompanying services. It appears this new DRM architecture will allow an artist to charge for and be paid for their own works and Microsoft will of course share in the profits. It seems the much talked about Zune to Zune service is more than discovering new artists and sharing music it’s about selling new music as well.

Wow, … wow, … wow, …

Explains a few things - for one, why it don't work with Plays For Sure.

It also fits along nicely with my strateegry angle here for Zune.

Basically, in short, they needed a new system because of the commerce opportunities only a new system could bring.

Man, I hope these guys are onto something here.

It certainly makes more sense than anything else I've read so far.

FYI, here's another piece that furthers this theory.

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