Jupiter Research Says Zune Gots Strategery

Michael Gartenberg of Jupiter Research as the following to say about Microsoft/Zune's Strategy:

I think there’s a clear strategy. If you look at the feature’s they’ve announced so far as well as the way they did the initial announcement, it seems to me they won’t be going after the mainstream market just yet.

The idea here is that they're gonna pick off the market one segment at a time without trying to do too much too fast. Trying to win overnight can kill you - go in slow.

Thoughts?

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