Zune's Impact Can't Not Be Felt

In short, Apple, finally has a real competitor. What happens when you have a real competitor? You kick things up a notch or two, or three, or four.

Until now, simply, Apple had nobody else that even came close. They owned 80+% since day one and looked at the "others" the same way I'm looking at the fly that buzzes around the room as I write this piece. When nobody else matters, you can get lazy.

Now, I would never accuse Apple of being lazy, but I can accuse them of acting like they're number 1 with a bullet.

Microsoft is the only company that really can change that.

Apple will have to respond accordingly.

Apple hasn't touched certain areas yet. You can't rent a movie from Apple (you can on Microsoft technology). There is no iPim, but Microsoft has Pims that play MP3 files.

Now, iPods work great with Windows.

Could Zune work great with Apple? Linux? How cool would that be.

The game, at the very least, will get more interesting.

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