Zune … Experience Technology?

From Thursday's analyst meeting - Ozzie says:

In a previous era – the PC era – Microsoft would naturally begin with a PC mindset. We're in a new era, an era in which the internet is at the centre.

Like with Origami?

In an article from MSNBC entitled, "Microsoft sees the beginning of the end for PCs," the author suggests that Microsoft has realized that it ain't all about OS anymore …

A broader array of digital devices represents the technology world's growth market – all of them requiring software and silicon, though often not supplied by Microsoft and Intel.

Mobile phones, games consoles, digital media players and TV set-top boxes are already starting to shape the next wave of computing.

Microsoft itself has dabbled in all of these areas, though with limited success. Some 30m of its Xbox games consoles have been sold, along with 6m mobile phones based on the Windows operating system and 14m PCs designed to act as "media centres" when attached to televisions.

Now, a chunk of these are still very Windows centric (with the focus still being on the PC). Windows Mobile … Windows Media Center … is Zune going to be Windows Zune …?

And finally,

As described by Mr Ozzie, customers buy technology for the experience it makes possible – listening to music on a portable device, for instance – and it is often an internet service that makes this possible, whether it is Apple's iTunes service or Google's search engine.

Go ahead, knock our socks of Microsoft. Make a Zune that is so Internet focussed that it works on the Apple - that would make Job's head spin.