Zune The "Next" Xbox?

O.k., I've been thinking …

They laughed when Microsoft said they were getting into the gaming space.

They don't laugh at XBox anymore.

If Zune gets the same marketing effort Xbox got, it certainly helps Zune's chances.

Has Microsoft "really" supported anything media to this point? In the grand scheme of things, how much have they spent on Plays for Sure, or Windows Mobile, or Origami?

We might be onto something here.

p.s., another lesson from Xbox - v1 was "fine" but it is the 360 that has the gamers buzzing. Microsoft has never been good at v1 - actually very few people are. If they do v1, penatrate the market enough and launch a solid v2, …

This could get good.

Have a great weekend.