July 28, 2006

Billboard Chimes in on Zune - New Tidbit …

According to their article "Zune Gets in the Ring," Billboard claims

Zune users will be able to view each other's playlists, recommend music and sample tracks in what Stephenson describes as a multifaceted music discovery experience. This capability will extend to the Xbox 360 game console, PCs running Windows Media Center and mobile phones using the Windows Mobile operating system.

We knew pretty much all of that - minus the mobile phones part. I have a Windows Mobile Phone with Wifi and Bluetooth - so I might have part of that luvin? Interesting …

Also:

Microsoft will support the Zune launch with a massive advertising and marketing campaign expected to be heavily artist-centric, including several live performances nationwide. Stephenson says the total effort will be on par with that of the Xbox 360 launch, which cost a reported $500 million.

Wow, … for those "this is Origami all over again" folks, how much did they spend on that launch? A buck twenty-five if I remember right.

Filed under Deconstructing Zune by Team Zune Luv

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