July 27, 2006

Don't Worry - No Profits Expected from Zune.

According to USA Today,

Microsoft does not expect an immediate return on its outlay for its upcoming "Zune" media player, predicting a three- to five-year investment period for the new device.

"It is something that is going to take time," Robbie Bach, president of Microsoft's entertainment and devices division, said at Microsoft's annual analyst meeting.

There is just something special about not expecting to profit until well after you've transferred to another division, ain't there ;-)

Filed under Deconstructing Zune, Microsoft by Team Zune Luv

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