Apple has nothing to worry about?

According to Scoble,

If that’s the kind of marketing we should expect for Zune then Apple has nothing to worry about.

Now that the Scobleizer has left Redmond, we're getting a few more gloves off type responses. I'm enjoying them.

Fact is, question is, what marketing has Microsoft really done for this thing? Coming Zune makes no sense at all, the viral videos aren't working for anyone, and the comparisons I'm getting for this are Origami like and, well, we know how that went.

Does Apple have anything to worry about?